TORONTO (Reuters) - When you think of your typical soccer fan, you don't picture them holding a glass of wine in their hand. Beer is definitely the drink of choice for diehards, but entrepreneur Selena Cuffe is hoping to use this year's soccer World Cup in South Africa to convert some of them.
"When we started this business it was always with 2010 in mind, because the spotlight is on South Africa for the World Cup," said Cuffe, 34, who in 2005 founded Heritage Link Brands, a Los Angeles-based company that imports wines produced by black South Africans.
More here.
Posts
0 Comments/Report Errors:
Post a Comment