Rocawear 10th Year Anniversary Women’s Collection: A Reason to Celebrate

Jay-Z originally brewed up and delivered Rocawear as a mainly t-shirt and denim line 10 years ago, as most start-up streetwear lines do.

But after 10 years of successfully building the collection and image, Rocawear has emerged as a powerhouse lifestyle brand that has achieved a tricky balance between mainstream popularity and keeping its stylistic roots authentically close to the street and hip-hop.

http://www.sojones.com/urban-fashion-videos/1580-rocawear-10th-year-anniversary-womens-collection-a-reason-to-celebrate/