When Shanghai-born, Sydney-bred Fan Bi, a senior at Babson College in Babson Park, Mass., decided last year to launch Blank Label, an online custom-shirt retailer for men, he didn't think twice about outsourcing the Web work. Bi had spent a year in London working in sales at an investment firm that farmed out work to analysts in India, SriLanka and Costa Rica. Surely, he thought, he knew enough to pull off this sort of arrangement himself.
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