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Monday, 16 November 2009

Nigeria: Dangote Unleashes Brand War On Noodles Market


As the demand for the instant food/snack continues to grow more companies are delving into the lucrative market. Recently, Dangote Group unveiled its brand of noodles in a manner likely to send shivers to already existing brands. Unlike other players, Dangote Noodles, which is in a world of its own, would sure upset the market equation. Unlike other noodles brand, Dangote noodles come in three variants namely the regular instant noodles, the ready-to-eat premium variant and the snack, the noodles-on-the-go which is indeed the company's joker.

Other Dangote Stories:
Dangote Pumps N25 Billion Into Sugar COY

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