Making the Right Moves on the Net

When Candi Carter launched a line of educational DVDs for children in March, she had to deal with a problem that’s all too common for entrepreneurs—a lack of cash.

“We didn’t have a multimillion-dollar budget,” Carter says. So instead of paying for advertising, the 40-year-old mother and television producer turned to social media—blogs, online videos, and social networking sites such as Twitter (www.twitter.com) and Facebook (www.facebook.com)—to promote her business to potential customers and build a brand.

http://www.blackenterprise.com/entrepreneurs/2009/11/17/making-the-right-moves-on-the-net-2