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Monday, 23 November 2009

Dealing With Complexity; The End of the Oprah Effect


A long goodbye to Oprah (and the Oprah Effect). It's official. Oprah Winfrey will announce to viewers on today's show that she will be retiring from her long-running talk show at the completion of the 2011 season. No need to shed a tear for Oprah, who has amassed a fortune reportedly in the neighborhood of $2.7 billion. Instead, think of all those businesses who will no longer feel the benefit of the so-called Oprah Effect, a significant surge in business thanks to a product mention on Ms. Winfrey's show. Here's a look at some Inc. 500 companies who have felt the spoils of the Oprah Effect and will surely be sad to see her go.

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